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Brand Theory Archives - Emma Sosner

have an authentic brand personality

BE UNAPOLOGETICALLY YOU!

May 31, 2016
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I am completely hooked on Gavin & Stacey. It’s a comedy series that was on TV from 2007 to 2010, but I only just discovered how funny it is.

I happened to catch the end of an episode on TV and it made me chuckle, so hubby and […]

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https://marketoonist.com/2016/01/resolutions.html

MARKETING 2.0 – DID WE LOSE THE BASICS?

May 12, 2016
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Marketing 2.0, the digital, tech savvy age of marketing, may have securely taken its place within organisations, but forget traditional marketing at your peril! Lose sight of the bigger picture, the principles that hold your organisation together, and you will lose all the things that make […]

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Carousel Selfie!

BRAND IMAGERY – WHAT’S THE BIG DEAL?

May 10, 2016
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So, yesterday I had the most FANTASTIC day focussing in on my personal brand imagery. What does that really mean? Let me tell you all about it…

A few weeks ago, I decided I needed some of the kick-ass brand imagery which other online coaches and consultants […]

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BENEATH THE ICEBERG

March 7, 2016
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What makes up a brand if it is not just the name, logo and colour scheme. Those are just the elements that sit above the surface. Beneath the visuals sits the vast majority of what creates our brand, and these are the elements which form your authentic business […]

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branding-iron

WHAT IS “BRANDING”?

March 1, 2016
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“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei CCO at DDB Worldwide

A brand functions to separate one product or service from another. It guides clients and […]

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