ALDI have come up with a really interesting campaign. They’ve identified the struggle parents face trying to get their kids to put down the game control, and they are using a team of pro gamers to help parents take back the power.
So how […]
Sharing Brand Strategies you can really work with!
Brand Basics
BE UNAPOLOGETICALLY YOU!
I am completely hooked on Gavin & Stacey. It’s a comedy series that was on TV from 2007 to 2010, but I only just discovered how funny it is.
I happened to catch the end of an episode on TV and it made me chuckle, so hubby and […]
BUT I DON’T NEED A BRAND VISION OR MISSION…
“I’m just going to launch, I don’t really need a brand vision or mission…do I?”
Oh how many times I have heard these words.
But I can’t stress enough how much you really DO need to have CLARITY before you can have real enduring […]
MARKETING 2.0 – DID WE LOSE THE BASICS?
Marketing 2.0, the digital, tech savvy age of marketing, may have securely taken its place within organisations, but forget traditional marketing at your peril! Lose sight of the bigger picture, the principles that hold your organisation together, and you will lose all the things that make […]
BRAND IMAGERY – WHAT’S THE BIG DEAL?
So, yesterday I had the most FANTASTIC day focussing in on my personal brand imagery. What does that really mean? Let me tell you all about it…
A few weeks ago, I decided I needed some of the kick-ass brand imagery which other online coaches and consultants […]
PRACTICE WHAT YOU PREACH
What a strange couple of weeks I have been having!
It is an amazing thing, working with companies to help them to identify who they are, what their unique value is, and how to translate that into a marketing strategy that really resonates with their ideal clients and […]