Sharing Brand Strategies you can really work with!

Basics of Branding Archives - Emma Sosner

have an authentic brand personality

BE UNAPOLOGETICALLY YOU!

May 31, 2016
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I am completely hooked on Gavin & Stacey. It’s a comedy series that was on TV from 2007 to 2010, but I only just discovered how funny it is.

I happened to catch the end of an episode on TV and it made me chuckle, so hubby and […]

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brand vision

BUT I DON’T NEED A BRAND VISION OR MISSION…

May 18, 2016
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“I’m just going to launch, I don’t really need a brand vision or mission…do I?”

Oh how many times I have heard these words.

But I can’t stress enough how much you really DO need to have CLARITY before you can have real enduring […]

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https://marketoonist.com/2016/01/resolutions.html

MARKETING 2.0 – DID WE LOSE THE BASICS?

May 12, 2016
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Marketing 2.0, the digital, tech savvy age of marketing, may have securely taken its place within organisations, but forget traditional marketing at your peril! Lose sight of the bigger picture, the principles that hold your organisation together, and you will lose all the things that make […]

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Carousel Selfie!

BRAND IMAGERY – WHAT’S THE BIG DEAL?

May 10, 2016
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So, yesterday I had the most FANTASTIC day focussing in on my personal brand imagery. What does that really mean? Let me tell you all about it…

A few weeks ago, I decided I needed some of the kick-ass brand imagery which other online coaches and consultants […]

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practice what you preach

PRACTICE WHAT YOU PREACH

March 16, 2016
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What a strange couple of weeks I have been having!

It is an amazing thing, working with companies to help them to identify who they are, what their unique value is, and how to translate that into a marketing strategy that really resonates with their ideal clients and […]

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branding-iron

WHAT IS “BRANDING”?

March 1, 2016
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“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei CCO at DDB Worldwide

A brand functions to separate one product or service from another. It guides clients and […]

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