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Sharing Brand Strategies you can really work with!

MY PROCESS

In today’s world, to allow businesses to get the most out of their time and money, the marketing effort needs to adapt. Processes need to be more streamlined, and resources need to be maximised. Collaborations, and flexible working partnerships give me the ability to adapt to exactly what you need, rather than offering a one size fits all solution.

Working in this way, I can help more businesses grow, more start-ups thrive, and more brands win today and in the long run.

Every project begins with me. I take a brief and if we are a good fit, I then develop a strategy, budget and plan. Next, if additional skillsets are needed, I will hand-pick the best partners from my network of skilled and experienced freelancers, bringing together the right team of people to fit your project.

I will always make time to fully understand your brand, your business, where you want to get to, and how you want to get there. If you don’t have a strategy in place, we can take a pause to develop that clear road map so we can make sure that every step we take towards your goals is made with absolute clarity and direction.

I’ll also work with you to create a meaningful brief, a realistic budget and tactical plan of action. But during the process, if I can’t add value to your vision, I won’t pretend I can. My goal is to be part of delivering real solutions and results – not faking it.

My 4 step ESEA approach means that your time, money and effort is always taking you towards your goals with secure steps mapped out along the way.

  • 1EVALUATE
    My fact finding mission to really get to know you and your business and where it fits within the marketplace. We will use research, discussions and workshops to get really clear on who you are and where you want to get to, identify the challenges, and agree on a scope of work.
  • 2STRATEGISE
    Here we work out the big questions - WHO we are targeting, WHAT the measurable objectives we want to achieve are and WHERE we will position ourselves to make sure we have success.
  • 3EXECUTE
    We will select the correct tools and team members to deliver our strategic objectives effectively and efficiently. We will ensure we deliver an integrated marketing communications campaign without a media bias - just choosing the right channels to achieve your goals.
  • 4ASSESS
    Without accountability very little will get done. We take the time to review how the strategy has worked so we can tweak where needed.