fbpx

Sharing Brand Strategies you can really work with!

Brand Theory

Citroen C5 Aircross wheel

WHEN EMOTION DRIVES YOUR PURCHASE

April 15, 2019
|
0 Comments
|

They say the way to a man’s heart is through his stomach, and it seems to me that the way to a consumers wallet may be through their heart!

When it comes to big-ticket purchases a lot of us won’t recognise the emotional element that […]

Read more
iceberg-clipart_10

BENEATH THE ICEBERG

March 7, 2016
|
Comments off
|

What makes up a brand if it is not just the name, logo and colour scheme. Those are just the elements that sit above the surface. Beneath the visuals sits the vast majority of what creates our brand, and these are the elements which form your authentic business […]

Read more
branding-iron

WHAT IS “BRANDING”?

March 1, 2016
|
Comments off
|

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei CCO at DDB Worldwide

A brand functions to separate one product or service from another. It guides clients and […]

Read more