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Sharing Brand Strategies you can really work with!

Brand Foundations

Citroen C5 Aircross wheel

WHEN EMOTION DRIVES YOUR PURCHASE

April 15, 2019
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They say the way to a man’s heart is through his stomach, and it seems to me that the way to a consumers wallet may be through their heart!

When it comes to big-ticket purchases a lot of us won’t recognise the emotional element that […]

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TEATIME TAKEDOWN

March 13, 2019
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ALDI have come up with a really interesting campaign. They’ve identified the struggle parents face trying to get their kids to put down the game control, and they are using a team of pro gamers to help parents take back the power.

So how […]

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brand vision

BUT I DON’T NEED A BRAND VISION OR MISSION…

May 18, 2016
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“I’m just going to launch, I don’t really need a brand vision or mission…do I?”

Oh how many times I have heard these words.

But I can’t stress enough how much you really DO need to have CLARITY before you can have real enduring […]

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practice what you preach

PRACTICE WHAT YOU PREACH

March 16, 2016
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What a strange couple of weeks I have been having!

It is an amazing thing, working with companies to help them to identify who they are, what their unique value is, and how to translate that into a marketing strategy that really resonates with their ideal clients and […]

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iceberg-clipart_10

BENEATH THE ICEBERG

March 7, 2016
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What makes up a brand if it is not just the name, logo and colour scheme. Those are just the elements that sit above the surface. Beneath the visuals sits the vast majority of what creates our brand, and these are the elements which form your authentic business […]

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branding-iron

WHAT IS “BRANDING”?

March 1, 2016
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“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei CCO at DDB Worldwide

A brand functions to separate one product or service from another. It guides clients and […]

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