ALDI have come up with a really interesting campaign. They’ve identified the struggle parents face trying to get their kids to put down the game control, and they are using a team of pro gamers to help parents take back the power.
So how […]
What a strange couple of weeks I have been having!
It is an amazing thing, working with companies to help them to identify who they are, what their unique value is, and how to translate that into a marketing strategy that really resonates with their ideal clients and […]