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have an authentic brand personality


May 31, 2016

I am completely hooked on Gavin & Stacey. It’s a comedy series that was on TV from 2007 to 2010, but I only just discovered how funny it is.

I happened to catch the end of an episode on TV and it made me chuckle, so hubby and I decided to go back to the beginning and start watching series 1.

Oh my goodness. We watched the pilot episode in stitches. It was funny and cheeky, and all the characters were kind of endearing in their own way. The episode finished and hubby said that this was quite possibly the best pilot episode he’d ever seen, and if this was a sign of what was to come, he was in.

It made me think.

Here was the first episode of a brand new series. At the time, the writer/producer/broadcaster didn’t know that it would be successful, but they put EVERYTHING into this first presentation of their idea. They didn’t hold back. This episode was a true introduction to what was to follow. It was unapologetic about who it was, and it worked. The content appealed to us so we bought in, but not just that, we were instant fans.

This is the same attitude you must take with your business. Express your brand personality.

From the first time a customer/client meets you and your business, you must be true to who you are and to your brand personality. If you misrepresent who you are, or you don’t bring your personality to that first interaction, you are missing an opportunity.

It is so important for your clients and customers to feel an emotional connection to your business. Purchase decisions go beyond the rational benefits of the product or service you provide. If a client doesn’t connect to your brand, there is nothing stopping them from purchasing from your competition. However, if they form an emotional connection to you, if they feel your brand personality reflects their personality, they will have a desire to work with you over another provider.

Do not apologise for being you. Be authentic and consistent. Your customers will know what they are buying into, and your ideal clients will be drawn in.