My name is Emma Sosner, and I am a lover of all things brand! I don't mean to say that I love buying branded products, I mean that I love to get to know brands, big and small, and work out the magic behind their success.
You may well be wondering why on earth you would want to learn from me, in which case, read on and I will introduce myself!
I am a genuine, down-to-earth, no-nonsense kind of a girl, and proud mum to two gorgeous boys who keep me on my toes. I love nothing more than breaking stuff down and watching their faces as they have "mini aha-moments" and they learn to understand the world around them. I guess that is what has inspired me to run this programme. I want to break down the steps you need to take to have HUGE aha-moments in your business as you find the clarity to create the success you are looking for!
I've worked on accounts for clients from Jack Daniels and Microsoft through to Betty Crocker and Tiffany & Co over the years, from my early days as an advertising executive, and then as a media planner, before going into marketing communications in the charity sector. I really have picked up a lot of tips and tricks!
When I had my first son, I left the corporate 9 - 5 and began life as an entrepreneur. It wasn’t always easy, and it has taken a lot of determination and hard work to reach this point today. In 2011 I launched my first ever company, Maximum creative Design & Impact, with no idea of where I was going to find my first client, or how I was going to cover my bills I just took a leap of faith. And guess what? It paid off!
5 years on, and I’ve been privileged to work with some amazingly creative and talented people. I’ve been let in at the beginning of some really innovative projects, and through them all, I have discovered that what most of my clients needed, was help with the strategic side of launching their brands and making them a success. They needed guidance and an understanding of how to identify their perfect clients, how to look internally to understand what they were really offering above and beyond their product or service, and how their communications needed to be designed and structured to really connect with their clients on an emotional level.
Funnily enough, this is my passion. I LOVE marketing, advertising and branding strategy. In fact, I love branding so much it was the topic of my dissertation when i studied for my Masters degree in Marketing.
So, I have made a brave (read: scary!) and life-changing decision. I have given up my design company and all my steady clients. I am focussed 100% on helping you to grow your business through branding. I believe so strongly in the value of what I have to teach you, that I am willing to stake my whole income to it.
I am really excited about helping you to grow through branding, and I can't wait to connect with you and begin to share really actionable content which is going to change the way you look at your business forever.
Just remember, you have to take action to see results, so you need to be ready to give this 100%. I want to work with dedicated and driven business owners, and see them reach their potential.